Amcor & Alter Eco Launch Revolutionary Paper-Based Chocolate Packaging, Cutting Plastic Weight by 61%

The collaboration deploys Amcor’s AmFiniti™ Recycled Content technology, which transforms post-consumer plastic waste into food-grade packaging. For the first time, Cadbury Mini Eggs bags (31.9g, 74g, 256g) will use 65% certified recycled plastic, while small/large Easter chocolate tablets will feature 80% recycled plastic film. In total, around 134 tonnes of post-consumer recycled plastic will be used annually, covering ~70 million Mini Eggs bags and 16 million seasonal tablets.

A standout feature is connected packaging: every pack includes a scannable QR code, letting consumers verify recycled material origins and explore Mondelēz’s circular economy goals. The Cadbury Special Gesture Easter Egg line also replaces plastic ribbon handles with recyclable cardboard, further reducing plastic footprint.

“This partnership scales circular packaging at iconic brand speed,” said Amcor’s Senior Product Development Engineer Janice Narainsamy. “We’re proving high recycled content can coexist with the barrier performance chocolate needs.”

The move comes as EU recycled-content mandates tighten and consumer demand for eco-friendly confectionery packaging surges. Industry data shows recycled plastic now powers 35% of new chocolate packaging launches in Europe, up from 18% in 2023. Mondelēz plans to extend this recycled-content model to its full chocolate portfolio by 2028.